Market positioning and strategic layout

During the expansion of healgen brand in the Southeast Asian market, it adopted the strategy of "localization+high demand category entry" to adapt to the pet habits and preferences of local consumers.

The core market layout of the brand is reflected in: first tier products: select high-frequency rigid necessities such as pet combs and cat scratch boards, quickly open the market with practicability and high cost performance, and establish brand awareness. Second tier products: Launch oral care products, such as deodorant freeze-drying, aiming at the new demand of pet health management, filling the market gap and attracting high-value users.

Market playing method

Social media driven marketing promotes brand exposure and user interaction through tiktok matrix short video operation. Localize KOL cooperation, accurately reach target consumers and enhance brand credibility. Live broadcast with goods mode, with the help of local anchors to achieve conversion.

Full link e-commerce carries out multi-channel sales through shopee and tiktok shopping platforms, and optimizes product display and promotion strategies combined with data analysis. Use listing optimization to improve product search ranking and enhance exposure.

Talent marketing and precise delivery cooperate with 5000+head talent in depth to match the brand tone and audience needs and improve marketing efficiency. Combined with social media data, accurately identify market trends and optimize advertising strategies.

Market positioning and strategic layout

Brand positioning: DJM focuses on family aesthetics, focuses on the high-end market, and advocates cinema-level skin care experience. Through hybrid temperature control and other technologies, we can create efficient, safe and convenient eye protection products to enhance the user's skin care experience.

Target customer group: Core users: Women aged 25-35, paying attention to light medical beauty and anti-aging care, and have a high acceptance of high-end beauty instruments.

Market layout: First-tier products: blasting bead steam eye mask, eye wash instrument, whitening instrument, quickly enhance brand awareness with high demand categories and occupy the market mind. The second-tier products: large and small red hammers, jelly instruments, needle-free water-optic instruments, strengthen the image of high-end beauty instruments and attract high-consumption users.

Market play

Social media-driven marketing: Relying on TikTok, Shopee, and Lazada as main sales channels, KOL/KOC combination marketing strategy is adopted, combined with the hashtags (#Rebirth of Life #Reversal of Time #Enjoyment of Staying up late party) for social communication, enhancing brand influence.

Expert marketing and precise delivery: Work with many well-known MCN institutions in Thailand to build a star + million experts matrix, and plan 1,000 experts to increase brand traffic. Combined with social media data analysis, accurately match market demand and optimize advertising delivery.

Omni-channel promotion: Through the combination of SEO optimization, social media promotion and offline distribution, full-link e-commerce operations are achieved, and brand exposure and user conversion rates are improved.